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Summary

I’m Yağmur, a recent graduate in Business Administration and Management with a keen passion for the world of luxury brand marketing and management. My goal is to apply my skills and experience to the luxury brand industry and to deliver innovative marketing strategies, foster brand growth, and enhance the customer experience. I'm always excited to explore how I can grow more and this website is a step towards it. Feel free to reach out:

Education

Queen Mary University of London

  • Major MSc, Wealth Management
    • Dissertation Impact of Taxation on Real Estate Prices: A comparative analysis of Switzerland and the UK. Analyzing the influence of centralized vs. decentralized tax systems on real estate price dynamics using a VAR model, impulse response functions, and macroeconomic indicators across the UK and Swiss housing markets.

Sabancı University

  • Major BSc, Business Administration and Management
    • Courses Social Media Marketing, Human Resources Management, Optimization Modeling in Business Analytics, Entrepreneurship, Marketing Strategy, Financial Management, Managerial Accounting
  • Minor Business Analytics
  • Minor Art Theory and Criticism

Work

Orginsight Management Consulting, Istanbul

  • Associate Consultant since December 2023

GU Consultancy, Istanbul

  • Sales and Marketing Intern between June and December 2023, worked collaboratively with Account Executive, contributed to generating new business through in-depth research of luxury fashion industry

Sabancı University, Istanbul

  • Marketing Research Assistant between January and June 2023, worked closely with assistant professor of marketing to conduct literature reviews, gathered and analyzed data from diverse sources about the ongoing trends in marketing and business, e.g. brand activism and CSR

Tissuse GMBH, Berlin

  • Business Development Intern between July and September 2022, worked closely with BD Managers in developing social media marketing and promotional strategies, delivered administrative support to the BD team in digital marketing and developing a SEO strategy

Involvements

Sabancı University Economy and Business Club

  • PR Board Member between September 2020 and June 2023, created social media content for the student organization and lead a team of students to help organizing weekly and monthly events, e.g. panels, summits and collaborations with leader brands

Civic Involvement Project for Gender Equality

  • Student Volunteer between March and June 2021, researched the topic Gender equality and published a blog article about Social Taboos surrounding gender